Patient Safety First Campaign
OMA has launched the Patient Safety First campaign, which aims to highlight the unique role that doctors play in patient safety.
Ontarians are looking for increased access to integrated health care in our province. The government is considering expanding the scope of other health care providers in response to that need. The OMA’s position is to support that change by providing advice on how those changes should be made.
The campaign is comprised of a 30 second TV commercial, an online video, digital banner ads and search terms that encourage viewers to go to patientsafetyfirst.ca. Here they can learn more about the role they can play in supporting doctors in ensuring patient safety comes first as the government makes changes. Through a list of key principles and a series of case studies, the OMA further highlights the importance of delivering the same standard of care for which doctors are currently accountable. We are also encouraging the public to visit the site and sign up to stay informed.
Timeline and Channels:
We encourage you to visit the campaign site, watch the ad, and like and share related posts on your social media channels.
To learn more about the campaign and to see full details, please visit: www.patientsafetyfirst.ca